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Intel offers prize for sexiest PC
http://www.mieonline.org/home/articles/431/1/Intel-offers-prize-for-sexiest-PC/Page1.html
Om Varma
Associate Professor, Education Studies Department, MIE 
By Om Varma
Published on 27/09/2006
 

Source: BBC
Intel is offering $1m in prizes to designers and manufacturers who can come up with sexier alternatives to the "big, beige box".
The Intel Core Processor Challenge is looking for smaller, more stylish multimedia PCs.